.hero{padding:clamp(20px,4vw,40px) 0 clamp(12px,2vw,20px)}
.hero .kicker{font-size:11px;letter-spacing:.18em;text-transform:uppercase;opacity:.45;margin-bottom:16px}
.hero h1{font-weight:400;font-style:italic;font-size:clamp(38px,5.6vw,72px);line-height:1.05;margin:0 0 14px}
.hero .dek{font-size:15px;opacity:.65;max-width:480px}
.plate{margin:clamp(16px,4vw,32px) auto;width:clamp(400px,70vw,780px)}
.body-copy{padding:clamp(12px,3vw,20px) 0 clamp(48px,11vw,110px)}
.body-copy p{font-size:16px;opacity:.8;max-width:900px;margin:0 0 24px}
.body-copy .label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;opacity:.45;margin:40px 0 10px}
.body-copy a{color:var(--ink);border-bottom:1px solid var(--ink);text-decoration:none}
.body-copy a:hover{color:var(--green);border-color:var(--green)}
.store-name{font-weight:400;font-style:italic;font-size:clamp(24px,3vw,32px);margin:0 0 20px}